Kirstie Alley Launching Her Own 'Weight-Loss Brand'

Kirstie Alley Launching Her Own 'Weight-Loss Brand'

By Julie Jordan

Originally posted on People.com Tuesday February 19, 2008

Kirstie Alley Photo by: Matt Sayles / AP

"Kirstie Alley may have parted ways with Jenny Craig after a three-year relationship, but the actress is not leaving the weight-loss field, she tells PEOPLE exclusively. In fact, Alley, 57, hopes to "develop and pilot my own weight-loss brand that I hope to launch in 2009," she has announced in a statement. Though she called her experience with Jenny Craig "extraordinary," she says: "I want to create something new that will help millions of people end the seemingly never ending fatty-roller coaster ride." Scott Parker, VP of marketing for Jenny Craig, said Tuesday that "we are sorry that she did not accept our offer" to continue appearing in the company's ad campaign, "but we wish her all the best in her future endeavors.""

PS - I can't wait to see where this goes.